June 2023
+ Research
+ Logo & Symbol Design
+ Identity Design
+ Branding guidelines
The brand identity for Tara Pre Primary and Child Care Centre captures the essence of playfulness, imagination,
and warmth, designed to engage both children and their parents in a memorable and welcoming experience.
Objective
The goal was to create a brand that embodies Tara's unconventional approach to childcare—where fun
meets learning, and every interaction feels
like an adventure.
The identity needed to resonate with young
families, communicating Tara’s commitment to round-the-clock care with a unique, joyful character.
Design process
Research and Strategy
The brand concept for Tara embraces "imperfect" and "playful" qualities, reflecting the joyful, unstructured spirit of childhood.
With a moodboard full of bright colors, organic shapes, and hand-drawn elements, the design captures Tara’s warm, inclusive environment, making the brand feel approachable and full of imagination.
Concept Development
The concept of "imperfect" and "playful" was central. The brand identity was crafted to embrace Tara’s lively spirit with spontaneous, child-like visuals.
Iterative Design
Key elements like logo, typography, and colors were refined through multiple iterations to balance readability with energy and fun.
Visual identity
Concept
The visual identity of Tara Pre Primary and Child Care Centre embodies the spirit of breaking the rules and unleashing imagination. With eye-popping visuals and playful fonts, it creates an inviting atmosphere filled with laughter and learning.​
Brand book
The brand book serves as a guide to this unique identity, detailing how to convey Tara’s playful essence while ensuring consistency across all platforms. Watch us build this brand like no other!
