Blue Ocean Multi Client Family Office- Logo and Visual Identity
March 2023
+ Logo & Symbol Design
+ Identity Design
+ Branding guidelines
BOMCFO, a financial services firm founded in 2013, specialises in offering transparent and customised financial advisory services to elite customers and corporations.
The project involved developing a comprehensive visual identity to ensure a consistent brand experience across
all platforms.
Initial Ideation- Logo
The initial ideation for the BOMCFO logo focused on reflecting core values: ethics, innovation, fiduciary responsibility, transparency, and accountability.
The goal was a logo embodying these principles while conveying stability, professionalism, and luxury.
Mood board
A mood board was created to define the visual and emotional tone of BOMCFO's brand identity, emphasising trust, commitment, and dependability. It aimed to evoke a sense of exclusivity and experience.
Developing Visual Identity
Creating a distinctive mark for BOMCFO that conveys stability, trust, luxury, and professionalism.
Logo
What the Logo means
The logo combines the letters "B" and "O," with overlapping shapes inspired by water droplets to symbolize collaboration, trust, and unity. It has a clean, professional, and timeless look.
Typography and Colour Palette
The choices enhance the brand's professional, exclusive feel—ensuring clarity, readability, and a commitment to luxury, reliability, and transparency across all communications.
Final Identity
The final identity for BOMCFO captures the essence of professionalism, trust, and expertise. Designed for elite clients and corporate audiences, it combines refinement with clarity.
This cohesive brand presence reinforces BOMCFO's reputation as a reliable financial partner and ensures impactful communication across all platforms.
